Frigade is two products, and the right alternative depends on which one you're replacing. Frigade Engage covers checklists, tours, announcements, banners, and surveys. It's developer-friendly, so engineers can build flows in code, and it has a no-code editor so product and marketing teams can create and change them without a deploy. The Frigade Assistant is an in-product assistant that learns your software by using it and gives your users answers, live walkthroughs, and help taking action, in the product they already have open.
My picks by situation: Userflow if you want to write every tour step by hand in a no-code editor, Appcues if you need mature no-code tooling and can sign an annual contract, Userpilot if you want tours and product analytics in one tool, Intercom Fin if your support already runs on Intercom, Pendo if you already pay for Pendo analytics, and WalkMe if you're training employees on software you don't own.
| Tool | Replaces | Starts at | Steps update when the UI changes | Best for |
|---|---|---|---|---|
| Frigade (for reference) | n/a | Engage free up to 250 MAUs, $300/mo Growth; Assistant $1K/mo | Yes, the Assistant re-learns the product as it changes | Customer-facing SaaS that wants an assistant inside the product, plus flows built in code or a no-code editor |
| Userflow | Engage | $240/mo | No, steps are pinned to selectors | Hand-authoring every step in a no-code editor |
| Appcues | Engage | Annual contract, priced by MAU | No, steps are pinned to selectors | Mid-market teams that want the most established no-code tooling |
| Userpilot | Engage | $299/mo | No, steps are pinned to selectors | Tours, surveys, and analytics from one vendor |
| Intercom Fin | Assistant | Per resolution, on top of an Intercom plan | Answers come from your help center | Support teams already running Intercom |
| Pendo | Both, partly | Quote | No, guides are authored | Product orgs already on Pendo analytics |
| WalkMe | Both, partly | Enterprise contract | No, guides are authored | Employee training on internal tools like Salesforce or Workday |
Frigade's prices are public on frigade.com/pricing.
These are the cases where I'd tell you to look elsewhere.
- You're onboarding employees onto internal tools. Frigade is built for guiding customers through your own product. If the job is training staff on Salesforce or Workday, WalkMe is built for that.
- You need to reach users who aren't logged in. Frigade works inside your product. It doesn't send email or push, so pair it with a lifecycle tool or pick one instead.
- Your support team wants human chat and an inbox. The Assistant answers inside the product and hands off to a human when it should, but it isn't a help desk. If live chat and ticket routing are the main job, Intercom or Zendesk is where to start.
- You only need one tooltip. For a single hint on one screen, an open source library like Driver.js costs nothing.
- Best for: product teams that want a fast, focused no-code tour editor
- Starts at: $240/mo
- Watch out for: priced by monthly active users, so the bill grows with your user base
Userflow has the cleanest editor in the no-code category. A PM can build a multi-step tour without opening a ticket, and the product stays focused on onboarding instead of growing into a full suite. Checklists, a resource center, and surveys are included.
The tradeoff against Frigade is maintenance. Tour steps are pinned to selectors in your UI, so a redesign means rebuilding the steps it touched. We cover more in our Userflow alternatives page.
- Best for: mid-market SaaS with a PM or CS team that owns onboarding
- Starts at: annual contract, priced by monthly active users
- Watch out for: flows break when selectors change, and styling past light theming takes effort
Appcues made no-code product tours mainstream, and the editor, integrations, and enterprise plumbing are mature. If your security team wants a long-established vendor and your onboarding is owned by non-engineers, it clears more hurdles out of the box than most tools here.
Engineering teams tend to like it less. The flows render on top of your app instead of from your own components, so they can look out of place next to your UI. See the Appcues alternatives breakdown for the longer read.
- Best for: PLG teams that want onboarding flows and funnel analytics from one vendor
- Starts at: $299/mo
- Watch out for: a real learning curve, and you pay twice if you already run Amplitude or Mixpanel
Userpilot bundles a no-code flow builder with product analytics: flows, checklists, surveys, a resource center, and funnels. If you're replacing Frigade Engage and also want to see who finished each flow without another analytics tool, it's a reasonable pick.
Setup means installing the SDK, tagging features, and building segments in its Chrome extension. That's a lot of capability, and it takes time to learn. Our Userpilot alternatives page compares it against the rest of the category.
- Best for: support-led teams that live in the Intercom inbox
- Starts at: priced per resolution, on top of an Intercom plan
- Watch out for: answers come from your help articles, so they're only as current as those docs
Fin is Intercom's AI agent. If you're replacing the Frigade Assistant mainly to answer support questions, and your team already handles chat and tickets in Intercom, Fin keeps everything with one vendor and hands off to your human agents in the same inbox.
The difference is where it works. Fin answers in the chat widget from your help content. It doesn't see the screen your user is on or walk them through the product's UI, which is the job the Frigade Assistant was built for. Some teams run both. More detail in our Intercom Fin alternatives page.
- Best for: product orgs that run Pendo for analytics and want guidance from the same vendor
- Starts at: quote-based pricing
- Watch out for: guides are authored and tagged by your team, and pricing usually lands well above self-serve tools
Pendo started as product analytics and added in-app guides on top. The data is the reason to buy it: you can see which features go unused and target a guide at the users who haven't found them. If you're already paying for that, adding guides from the same vendor is the path of least resistance.
As a replacement for Frigade it covers parts of both products. Guides overlap with Engage, but your team authors each one and updates it when the UI changes, and there's no assistant that learns the product by using it. Our Pendo alternatives page goes deeper.
- Best for: large companies rolling out internal tools like Salesforce, Workday, or NetSuite to thousands of employees
- Starts at: enterprise contract, quote-based
- Watch out for: implementations run in months, often with a services partner and a dedicated admin
WalkMe is the original digital adoption platform. It's built for overlaying software you don't own, so an IT or enablement team can guide employees through a CRM or HR system without touching that vendor's code. If that's the job you were using Frigade for, WalkMe and its peers are built for it.
For a customer-facing SaaS product it's heavy. Guides are authored and maintained by your team, contracts are large, and rollouts take quarters rather than days. Our WalkMe alternatives page covers when it's worth it.
Some comparison pages describe a version of Frigade from a while ago. As of October 2026:
- Pricing is public. Engage is free up to 250 MAUs and $300 a month on Growth. The Assistant starts at $1,000 a month. Both are on frigade.com/pricing.
- Engage has a free tier. It's 250 monthly active users, not just a demo.
- Engage includes surveys. NPS and other surveys ship as components next to checklists, tours, announcements, and banners.
- Engage uses your design system. Flows can use your own components and styles, so they match your app instead of rendering a separate widget on top of it.
It depends on which Frigade product you're replacing. For Frigade Engage, Userflow or Appcues if you want a no-code editor, and Userpilot if you also want analytics. If you're guiding employees through internal tools rather than customers through your product, WalkMe is the usual pick. For the Frigade Assistant, Intercom Fin is the common choice when support already runs on Intercom, though it answers from help articles instead of learning the product.
Open source libraries like Driver.js are free if an engineer builds the tours. Frigade Engage itself is free up to 250 monthly active users.
No. Frigade Engage is developer-friendly, so engineers can build flows in code, and it also has a no-code editor so product and marketing teams can create and edit flows themselves. The Frigade Assistant has no flows to build at all, because it learns your software by using it.
Frigade Engage is free up to 250 MAUs and $300 a month on Growth, and the Frigade Assistant starts at $1,000 a month. Userflow starts at $240 a month and Userpilot at $299. Appcues, Pendo, and WalkMe price by contract, and Intercom Fin charges per resolution on top of an Intercom plan.
If you're comparing the whole category rather than just replacements for Frigade, start with our best product onboarding software ranking or the product adoption platforms list. If you're deciding whether to build onboarding yourself, read the build vs buy piece.
