Announcement

Poorly targeted announcements can disrupt the and frustrate the user experience. Keep announcements relevant by targeting them to specific users or cohorts in order to increase engagement rates.

Plain text announcements are not as engaging and more likely to be dismissed. Create videos, GIFs, and relevant images or screenshots to show off your new feature, conference, or promotion.

Whenever possible, try to make each step of the announcement actionable. For instance, in an announcement about an upcoming conference be sure to include a CTA to buy a ticket, and for a feature announcement a CTA to deeplink them to the feature or to join a waitlist.

Announcements can serve as an effective tool to launch users into related onboarding flows. For instance, you can use an announcement to tell a user about a new feature and the CTA can be an opt-in to get a product tour outlining the new feature.

When it comes to announcements, less is more. This is because they tend to take over the screen and prevent users from interacting with the rest of the product. As such, keep them short and sweet. Generally aim for 3 steps or less, and keep the content concise. If there's more information to share, it's a good practice to link users out to blog posts or articles with more details.

The occasional announcement, especially when relevant and targeted, can be helpful and even delightful. What's not delightful is being bombarded with pop-ups or promotions. Use tools spread out announcements and limit eligibility as to not frustrate and overwhelm your users.