Announcements and Opt-in Product Hints
When a new user first lands in a Typeform form builder they are offered some optional help to learn the interface. Typeform does this by launching an announcement that offers opt-in assistance, which is a popular pattern and best-practice for this type of thing.
Once a user opts in, Typeform decorates the interface with a number of product hints that highlight key features and buttons in the builder – for instance where to select a form ending or how to publish. These product hints are easily discoverable though mostly non-obtrusive, so unlike product tours they don't get in the way of the UI or interrupt a user's journey.
