Feature Adoption

Try our new feature

Stripe uses product banners for relevant feature promotions.

Feature rollouts

Stripe also uses product banners to communicate account changes.

Opt-in vs. opt-out

The performance gap between an opt-in experience ("Click to try our feature!") and an opt-out feature ("Click to turn off our feature!") can be significant. Although opt-out launches are appealing due to higher adoption rates, it is important to consider user privacy and trust when choosing the right approach.