:["$29"] 27:{"data":"$28"} 26:{"name":"Slack","createdAt":"2023-09-13T19:35:09.655Z","updatedAt":"2023-09-13T19:35:10.783Z","publishedAt":"2023-09-13T19:35:10.779Z","slug":"slack","image":"$27"} 2d:{"id":5,"attributes":"$14"} 2e:{"id":2,"attributes":"$18"} 2c:["$2d","$2e"] 2b:{"data":"$2c"} 2f:[] 30:["$14","$18"] 1d:{"slug":"slack-ai-feature-upsell","body":"### In-app Feature Upsell Card\n\nSlack uses a dismissible, embedded card in the UI navigation to advertise its new AI feature to users. Once tapped, the card opens an announcement-like modal with details, value propositions, and a call-to-action to start a free trial. \n\nSlack tells the user they \"won't be charged when the trial ends\" to reduce the risk of the trial for users and increase adoption rates.\n\n[slack-ai-upsell-card.mp4](/uploads/slack_ai_upsell_card_1404c15b25.mp4)\n\n![slack-ai-1.png](/uploads/slack_ai_1_51fc8a5b08.png)\n\n![slack-ai-2.png](/uploads/slack_ai_2_fdb7766fb1.png)","createdAt":"2024-10-28T23:30:01.012Z","updatedAt":"2024-10-28T23:30:38.052Z","publishedAt":"2024-10-28T23:30:38.047Z","imageCaption":null,"title":"AI Feature Upsell","subtitle":null,"image":"$1e","company":"$26","component_types":"$2b","code":"$2f","componentTypes":"$30"} 31:T416,

In-app Feature Upsell Card

Slack uses a dismissible, embedded card in the UI navigation to advertise its new AI feature to users. Once tapped, the card opens an announcement-like modal with details, value propositions, and a call-to-action to start a free trial.

Slack tells the user they "won't be charged when the trial ends" to reduce the risk of the trial for users and increase adoption rates.