Product Tour

Loom Product Tour

Loom uses a playfully designed product tour to guide its users through their first recordings. Much of the product experience is intuitive and familiar to anyone whose used a video recording tool before, but Loom opts to air on the side of helpfulness. Because the tour is only shown once, there is little risk.

The tour is also dismissible, which helps limit frustration, and the custom designs such as the squiggly arrows add an element of delight. However, the tour is entirely informative (e.g. "This is this button, that is that button...") which tend to be less helpful and less engaging than interactive flows.