Loom Referral System
Loom has dedicated hub for its referral system that works similar to Dropbox's classic growth loop. While the Loom recording experience is single player, their platform is inherently multiplayer (creator, viewers). In order to promote Loom adoption within an organization, Loom incentivizes inviting one's teammates with free videos. And they break out the reward into two parts – one for sign up and one for activation.
They gamify the experience with a referral tracker that measure their progress. Similar to checklists, we generally see better engagement when not starting from zero. In this case, they could consider adding a small pop of color in the start of the progress bar for their initial state.
At the bottom of the page they include a frequently asked questions section for invitations and some of the benefits of having your coworkers in the same workspace.
