# Product Onboarding > A curated library of real product onboarding examples and patterns from Notion, Slack, Stripe, Cal, and more, plus articles on activation, in-app surveys, AI-driven onboarding, and the metrics that predict retention. Built and maintained by the team at Frigade. Frigade builds Frigade Assistant, an AI agent that learns your product and guides users through real workflows on demand. It also delivers proactive Frigade Suggestions, AI-driven tours and contextual nudges surfaced at the right moment per user, with no flows for anyone to author. In production at Productboard, Merge, Arc, Sanity, Valley, and Orb. ## Articles - [SaaS Onboarding Metrics That Predict Retention in 2026](https://productonboarding.com/articles/saas-onboarding-metrics-that-matter): Most onboarding dashboards measure things that look impressive but do not predict retention. Here is the short list of metrics that actually do, and why AI-tailored onboarding beats static flows on every single one. - [The Onboarding UX Patterns Library: 8 Components Every SaaS Should Know](https://productonboarding.com/articles/onboarding-ux-patterns-library): A reference for the 8 core onboarding components every product team uses, with do/dont examples pulled from real products. Tour, checklist, hint, banner, card, announcement, form, survey. - [Pendo vs Userpilot vs Frigade: three generations of the same job](https://productonboarding.com/articles/pendo-vs-userpilot-vs-frigade): Pendo, Userpilot, and Frigade are not really competing on features. They are three different bets on how to solve the same problem. Here is the honest cofounder take on all three, and which one fits which team. - [The State of Digital Adoption Platforms in 2026](https://productonboarding.com/articles/state-of-digital-adoption-platforms-2026): An honest field report on where DAPs (Pendo, WalkMe, Userpilot, Appcues) actually deliver value, where they are a band-aid for missing engineering time, and the AI-native shift quietly replacing the category. - [Why Most Product Tours Get Skipped (and the One Pattern That Does Not)](https://productonboarding.com/articles/why-product-tours-get-skipped): Most users dismiss the first step of a product tour within seconds. Here is why that happens, what users do instead, and the one pattern that actually drives activation. - [Build vs. Buy: How to Choose for Your Product Onboarding](https://productonboarding.com/articles/build-vs-buy-product-onboarding): Learn when to build in-house vs. buy software for product onboarding. Save resources, move faster, and make the right call with this proven framework. - [Pendo Alternatives | Which One’s Right For You](https://productonboarding.com/articles/pendo-alternatives): We reviewed five Pendo alternatives to help your team find the best fit, assessing each for functionality, flexibility, and effectiveness. - [Manual vs. Automated Onboarding: Designing for Impact](https://productonboarding.com/articles/manual-vs-automated-onboarding): - [Iterating Your User Onboarding Flow: A Practical Guide For Better Results ](https://productonboarding.com/articles/iterating-your-user-onboarding-flow): User onboarding needs to be iterative in order to evolve with your product. This practical guide introduces the SAIL framework: a clear, repeatable process to help you identify friction, run smarter experiments, and drive stronger user activation. - [We Tested 9 Product Onboarding Tools So You Don't Have To](https://productonboarding.com/articles/best-product-onboarding-software): We reviewed the top code-based and no-code product onboarding software and tools to help your team find the best fit. - [What Is Product Onboarding? (And Why It Matters More Than You Think)](https://productonboarding.com/articles/what-is-product-onboarding): Crafting good product onboarding is key to helping new users discover your product's core functionality and value proposition. In this article, we explore what product onboarding is and methods for designing impactful experiences. - [Build Product Tours That Don't Suck](https://productonboarding.com/articles/how-to-build-product-tours): Product tours, while often controversial, can be powerful tools for guiding users when done right. We cover the best practices for creating effective product tours that drive results without frustrating users. - [How to Build Effective Product Checklists](https://productonboarding.com/articles/design-kickass-checklists): Checklists are synonymous with onboarding. In this article, we explore the art of designing high performing checklists that not only drive activation, but that users love, too. ## Onboarding examples - [Brex: "New" Badge](https://productonboarding.com/examples/brex-new-badge): Brex's "new" badge pattern. - [Figma: AI Feature Hint](https://productonboarding.com/examples/figma-ai-feature-hint): Figma's ai feature hint pattern. - [Slack: AI Feature Upsell](https://productonboarding.com/examples/slack-ai-feature-upsell): Slack's ai feature upsell pattern. - [Figma: Announcements](https://productonboarding.com/examples/figma-announcements): Figma's announcements pattern. - [Github: Embedded Promotions](https://productonboarding.com/examples/github-embedded-promotions): Github's embedded promotions pattern. - [Github: Enterprise Upsell](https://productonboarding.com/examples/github-enterprise-upsell): Github's enterprise upsell pattern. - [Stripe: Feature Adoption](https://productonboarding.com/examples/stripe-feature-adoption): Stripe's feature adoption pattern. - [Zoom: Feature Adoption](https://productonboarding.com/examples/zoom-feature-adoption): Zoom's feature adoption pattern. - [Mercury: Feature Adoption Announcement](https://productonboarding.com/examples/mercury-feature-adoption-announcement): Mercury's feature adoption announcement pattern. - [1Password: Feature Announcement](https://productonboarding.com/examples/1password-new-feature-announcement): 1Password's feature announcement pattern. - [Notion: Feature Announcement](https://productonboarding.com/examples/notion-feature-announcement): Notion's feature announcement pattern. - [Notion: Feature Callout](https://productonboarding.com/examples/notion-feature-callout): Notion's feature callout pattern. - [Github: Feature Education Banner](https://productonboarding.com/examples/github-inline-banner): Github's feature education banner pattern. - [Google: Feature Promos](https://productonboarding.com/examples/google-feature-promos): Google's feature promos pattern. - [Framer: Getting Started Dashboard](https://productonboarding.com/examples/framer-getting-started-dashboard): Framer's getting started dashboard pattern. - [Notion: Inline Card](https://productonboarding.com/examples/notion-inline-card): Notion's inline card pattern. - [Google: Interactive Feature Announcement](https://productonboarding.com/examples/google-interactive-feature-announcement): Google's interactive feature announcement pattern. - [Linear: New Feature](https://productonboarding.com/examples/linear-new-feature): Linear's new feature pattern. - [Dropbox: New Feature Banner](https://productonboarding.com/examples/dropbox-sign-new-feature-banner): Dropbox's new feature banner pattern. - [Typeform: New User Guide](https://productonboarding.com/examples/typeform-new-user-guide): Typeform's new user guide pattern. - [Dropbox: New User Onboarding](https://productonboarding.com/examples/dropbox-new-user-onboarding): Dropbox's new user onboarding pattern. - [Framer: New User Onboarding](https://productonboarding.com/examples/framer-new-user-onboarding): Framer's new user onboarding pattern. - [Mercury: New User Onboarding](https://productonboarding.com/examples/mercury-new-user-onboarding): Mercury's new user onboarding pattern. - [Super: New User Onboarding](https://productonboarding.com/examples/super-new-user-onboarding): Super's new user onboarding pattern. - [Brex: NPS Survey](https://productonboarding.com/examples/brex-nps-survey): Brex's nps survey pattern. - [Warp: Onboarding Checklist](https://productonboarding.com/examples/warp-onboarding-checklist): Warp's onboarding checklist pattern. - [Loom: Onboarding Checklist (and a Mistake)](https://productonboarding.com/examples/loom-onboarding-checklist): Loom's onboarding checklist (and a mistake) pattern. - [Anthropic: Onboarding Hint and Banner](https://productonboarding.com/examples/anthropic-onboarding-hint-and-banner): Anthropic's onboarding hint and banner pattern. - [Google: Onboarding Mishaps](https://productonboarding.com/examples/google-onboarding-mishaps): Google's onboarding mishaps pattern. - [Mercury: Product Adoption](https://productonboarding.com/examples/mercury-product-adoption): Mercury's product adoption pattern. - [Airbnb: Product Announcements](https://productonboarding.com/examples/airbnb-announcements): Airbnb's product announcements pattern. - [Cal: Product Checklist and Feature Promotion](https://productonboarding.com/examples/cal-product-checklist-and-feature-promos): Cal's product checklist and feature promotion pattern. - [Brex: Product Education](https://productonboarding.com/examples/brex-product-education): Brex's product education pattern. - [Framer: Product Education](https://productonboarding.com/examples/framer-product-education): Framer's product education pattern. - [Google: Product Education](https://productonboarding.com/examples/google-product-education): Google's product education pattern. - [Mercury: Product Education](https://productonboarding.com/examples/mercury-product-education): Mercury's product education pattern. - [Stripe: Product Education](https://productonboarding.com/examples/stripe-product-education): Stripe's product education pattern. - [Vimeo: Product Education](https://productonboarding.com/examples/vimeo-product-education): Vimeo's product education pattern. - [Loom: Product Referral](https://productonboarding.com/examples/loom-product-referral): Loom's product referral pattern. - [Loom: Product Tour](https://productonboarding.com/examples/loom-product-tour): Loom's product tour pattern. - [PayPal: Product Tour (Good and Bad)](https://productonboarding.com/examples/paypal-product-tour-good-and-bad): PayPal's product tour (good and bad) pattern. - [Vimeo: Product Update](https://productonboarding.com/examples/vimeo-product-update): Vimeo's product update pattern. - [Figma: Product Upsells](https://productonboarding.com/examples/figma-product-upsells): Figma's product upsells pattern. - [Brex: Redesign Tour](https://productonboarding.com/examples/brex-redesign-announcement): Brex's redesign tour pattern. - [Figma: Redesign Tour](https://productonboarding.com/examples/figma-redesign-tour): Figma's redesign tour pattern. - [Slack: Redesign Tour](https://productonboarding.com/examples/slack-redesign-tour): Slack's redesign tour pattern. - [Notion: Signup Form](https://productonboarding.com/examples/notion-signup-form): Notion's signup form pattern. - [Super: Support Center](https://productonboarding.com/examples/super-support-center): Super's support center pattern. - [Slack: Well-placed Product Survey](https://productonboarding.com/examples/slack-product-survey): Slack's well-placed product survey pattern. ## Components - [Announcement](https://productonboarding.com/components/announcement): Communicate key information to users. Generally interrupts a workflow and intercepts users on sign-in or after other key actions. - [Banner](https://productonboarding.com/components/banner): Lightweight, dismissible in-product UI. Generally located at the top of a page. Generally used for product adoption, education, and/or alerts. - [Card](https://productonboarding.com/components/card): A card that sits inline with the UI. Often used to promote new features, encourage users to upgrade, or to provide temporary setup tips. - [Checklist](https://productonboarding.com/components/checklist): An interactive list of suggested setup actions the user can take. Often used to drive account activation. - [Form](https://productonboarding.com/components/form): Used to collect user information required for account setup or other product requirements. - [Hint](https://productonboarding.com/components/hint): A lightweight, unobtrusive inline UI to help educate users. Hints can appear at specific moments or in response to user interactions. - [Survey](https://productonboarding.com/components/survey): Used to collect user information or feedback. - [Tour](https://productonboarding.com/components/tour): A guided demonstration highlighting a product's features and benefits for users. ## Companies - [1Password](https://productonboarding.com/companies/1password): Onboarding examples from 1Password. - [Airbnb](https://productonboarding.com/companies/airbnb): Onboarding examples from Airbnb. - [Anthropic](https://productonboarding.com/companies/anthropic): Onboarding examples from Anthropic. - [Brex](https://productonboarding.com/companies/brex): Onboarding examples from Brex. - [Cal](https://productonboarding.com/companies/cal): Onboarding examples from Cal. - [Dropbox](https://productonboarding.com/companies/dropbox): Onboarding examples from Dropbox. - [Figma](https://productonboarding.com/companies/figma): Onboarding examples from Figma. - [Framer](https://productonboarding.com/companies/framer): Onboarding examples from Framer. - [Github](https://productonboarding.com/companies/github): Onboarding examples from Github. - [Google](https://productonboarding.com/companies/google): Onboarding examples from Google. - [Linear](https://productonboarding.com/companies/linear): Onboarding examples from Linear. - [Loom](https://productonboarding.com/companies/loom): Onboarding examples from Loom. - [Mercury](https://productonboarding.com/companies/mercury): Onboarding examples from Mercury. - [Notion](https://productonboarding.com/companies/notion): Onboarding examples from Notion. - [PayPal](https://productonboarding.com/companies/paypal): Onboarding examples from PayPal. - [Slack](https://productonboarding.com/companies/slack): Onboarding examples from Slack. - [Stripe](https://productonboarding.com/companies/stripe): Onboarding examples from Stripe. - [Super](https://productonboarding.com/companies/super): Onboarding examples from Super. - [Typeform](https://productonboarding.com/companies/typeform): Onboarding examples from Typeform. - [Vimeo](https://productonboarding.com/companies/vimeo): Onboarding examples from Vimeo. - [Warp](https://productonboarding.com/companies/warp): Onboarding examples from Warp. - [Zoom](https://productonboarding.com/companies/zoom): Onboarding examples from Zoom.